The modern money smitten social internet is exponential potential thronged with millions perhaps billions of people exchanging information, intellectual property, files, opinions, comments, work, art and attention, continually interacting in multiple flows of myriad and incessant data streams and matrices. In this always on hyper attentive milieu its entirely expected, if not essential, you become a node, a connector, an influencer, a participant , a driver, a drone of the hive mind of activity, buzzing with memes, music, video, games, carrying and passing comments, text and images across connected cyberspace, revolutionizing communications, knowledge, expression, connection, relationships, in one big exciting collective networked information revolution- we willingly submit to being swept inside a smörgåsbord of Surowiecki and Shirky swarms.
But wait a second... it couldn’t all be another sort of urban or marketing myth, or even conspiracy theory ? like the one (I made up) about playing the Corr's album 'talk on corners' backwards – and hearing my friend Jim clearly say "two choc ices and a ninety nine please mister geopolitical capitalist satan – before you say I protest too much". Surely there is a difference between urban myth, conspiracy theory, viral culture and the propagation of social media tools in the context of our O Reilly web. I know Naomi Kline and Vincent Mosco respectively, explored the various dynamics of consumer and internet myths – I suppose I just wondered what happens to (some of) our assumptions if for one brief second (enough to maybe grab a glitch in the matrix via a screenshot and scribble on it in red ink ) – we do get that seldom seen glimpse behind the Wizard’s curtain ? Which of us isn't protesting enough then?